Privacy Policy
Purple T is a trading name of Innovate Transform Sustain Ltd, a company registered in England and Wales. We are the data controller for the personal information we collect through this website.
This policy explains what we collect, why, and your rights. It is written for a small UK retail business and will be reviewed as our processing changes.
What we collect
Why we use it
We rely on the performance of our contract with you (to fulfil orders), your consent (for optional contact), and our legitimate interests (to run and secure the business) as our lawful bases.
Who we share it with
We do not sell your personal information.
How long we keep it
We keep order and accounting records for as long as required by UK law (generally six years), and contact enquiries for as long as needed to handle them.
Your rights
You have the right to access, correct, or request deletion of your personal information, to object to or restrict processing, and to data portability. To exercise any of these, contact us using the details on our site. You also have the right to complain to the UK Information Commissioner's Office (ICO).
Contact
For any privacy question, please use the contact form on this website.