Privacy Policy

Purple T is a trading name of Innovate Transform Sustain Ltd, a company registered in England and Wales. We are the data controller for the personal information we collect through this website.

This policy explains what we collect, why, and your rights. It is written for a small UK retail business and will be reviewed as our processing changes.

What we collect

Order information — your name, email address, delivery address and the items you buy. This is needed to take payment and fulfil your order.

Payment information — card payments are processed by Stripe. We never see or store your full card number; Stripe handles it under its own privacy terms.

Contact information — anything you send us through our contact or enquiry forms.

Basic technical data — standard server logs and, where used, cookies (see our Cookie Notice).

Why we use it

To take payment and deliver the goods you order.

To respond to your enquiries.

To meet our legal and accounting obligations.

We rely on the performance of our contract with you (to fulfil orders), your consent (for optional contact), and our legitimate interests (to run and secure the business) as our lawful bases.

Who we share it with

Stripe, our payment processor, to take card payments.

Delivery carriers (e.g. Royal Mail), to ship your order.

Supabase, our hosting and database provider.

We do not sell your personal information.

How long we keep it

We keep order and accounting records for as long as required by UK law (generally six years), and contact enquiries for as long as needed to handle them.

Your rights

You have the right to access, correct, or request deletion of your personal information, to object to or restrict processing, and to data portability. To exercise any of these, contact us using the details on our site. You also have the right to complain to the UK Information Commissioner's Office (ICO).

Contact

For any privacy question, please use the contact form on this website.